Steve Hoffart, PharmD, operates Magnolia Pharmacy, a 5,000-square-foot facility in Magnolia, Texas, about twenty-five miles north of Houston. He is a true innovator who successfully jumped into point-of-care testing 5 years ago. He also does compounding and sells professional-grade nutraceuticals.

In this episode of Pharmacy CrossRoads, Bruce Kneeland talks with Steve about about how he got into both of these areas. They are also joined by Jenni Zilka, Senior Vice President of the Good Neighbor Pharmacy, who examines how Steve has used social media to support all the various services his pharmacy provides. Listen now to learn from two experts about how you can make better use of your social media opportunities.