Join Vince Bellitti, owner of HB Drugs, and Tracey Williams, Good Neighbor Pharmacy advertising manager, as they discuss how social media has opened new markets and expanded HB Drug’s geographic presence. Vince goes into detail on the new necessity to recreate the in-store experience online through a variety of engaging platforms and interesting content. Tracey gives us a glimpse of how she and Vince work together to give him the widest and most profitable audiences along with industry benchmarks and best practices for any independent pharmacy.